Her 2019 project Clarity featured lead single "Icy." Her Halloween-themed project TURN OFF THE LIGHT included standout tracks "There Will Be Blood" and "Close Your Eyes" and was followed by her 2020 summer hit "Malibu." Kim has also drawn global attention from the fashion world, attended the Met Gala twice, and has collaborated with the likes of Nicki Minaj, Sam Smith, Charli XCX, Meghan Trainor, Kygo, Cheat Codes, Madison Beer, and K/DA. After years of triumphing as an entirely independent artist with her larger-than-life magnetism, Petras signed to Republic Records / Amigo Records and began a brand-new era which included her sex-positive EP Slut Pop. After breaking out with her 2017 single "I Don't Want It At All" (a #1 hit on Spotify’s Global Viral 50 Chart), "Heart to Break" became her first Top 40 smash. ETC acts as a convener and accelerator for entertainment technology and commerce through: Research, Publications, Events, Collaborative Projects and Shared Exploratory Labs and Demonstrations.Kim has become one of music’s most buzzed-about talents, self-styling a massively dynamic career with a string of critically acclaimed singles and projects, more than two billion global streams, sold-out headline tours of North America and Europe, and lavish praise from major mainstream publications and tastemaking outlets worldwide.
As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. The Entertainment Technology Center at the University of Southern California is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.